That's quite a lot to ask of thirty seconds of TV time or 25 square inches of the newspaper, but without interruption, there's no chance for action, and without action, advertising flops.As the marketplace for advertising gets more and more cluttered, it becomes increasingly difficult to interrupt the consumer.If they don't interrupt our train of thought by planting some sort of seed in our conscious or subconscious, the ads fail. If an ad falls in the forest and no one notices, there is no ad.You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.Imagine you're in an empty airport, early in the morning.There's hardly anyone there as you leisurely stroll towards your plane.For ninety years, marketers have relied on one form of advertising almost exclusively. Interruption, because the key to each and every ad is to interrupt what the viewers are doing in order to get them to think about something else.INTERRUPTION MARKETING-THE TRADITIONAL APPROACH TO GETTING CONSUMER ATTENTION Almost no one goes home eagerly anticipating junk mail in their mailbox. Almost no one looks forward to a three minute commercial interruption on Must See TV. Yet marketers must make us pay attention for the ads to work.
Rather than jamming your inbox, we decided to present them to you here on a web page instead.Smart marketers have discovered that the old way of advertising and selling products isn't working as well as it used to, and they're aggressively searching for a new, enterprising way to increase market share and profits.Permission Marketing is a fundamentally different way of thinking about advertising and customers. I remember when I was about five years old and started watching television seriously.There were only three main channels-2, 4 and 7, plus a public channel and UHF channel for when you were feeling adventuresome.I used to watch Ultraman every day after school on channel 29.About ten years ago, I realized that a sea change was taking place.