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Its default color scheme is that of a ’90s mall or movie theater (purple, pink, teal), and if you announce that you’ve completed a task, colleagues can respond with a chorus of custom emoji.

Slack was not the first company to offer workplace chat and instant messaging: Before Slack, there was Campfire; there was Hip Chat. Slack comes in a free version with limited storage and features but also offers several tiers of expanded plans, priced per active user.Originally, Slack CEO Stewart Butterfield set out to design games.In 2002, he began work on Game Neverending, an online fantasy video game in which it was impossible for players to win or lose — that project failed, but some of its code gave rise to Flickr.Laura works in ad sales at a well-known tech company.Her office uses Slack, which is likely either as integral to your workday as email or you have never heard of it before.In which case, some explanation: Slack is a workplace messaging app that lets co-workers easily carry on an assortment of group and individual conversations, some private and some public, all organized in a simple user interface; it’s chattier than sending an email, less of a hassle than scheduling a meeting.

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